LOS ANGELES: Air New Zealand has selected CRT/tanaka as AOR for North America, with work to include strategic planning, media relations, events, and word-of-mouth marketing in the US, Canada, and South America. The airline is seeking to raise awareness of itself as an international carrier serving North America and New Zealand in general as a tourist destination. CRT/tanaka’s initial work will include promotion of the airline’s "Pink Flight" in February, celebrating the 2008 Sydney Gay and Lesbian Mardi Gras.
Air New Zealand hires CRT/tanaka
LOS ANGELES: Air New Zealand has selected CRT/tanaka as AOR for North America, with work to include strategic planning, media relations, events, and word-of-mouth marketing in the US, Canada, and South America. The airline is seeking to raise awareness of itself as an international carrier serving North America and New Zealand in general as a tourist destination. CRT/tanaka’s initial work will include promotion of the airline’s "Pink Flight" in February, celebrating the 2008 Sydney Gay and Lesbian Mardi Gras.
