Dell chooses head of 'Da Vinci'
PRWeek's cover story focused on Dell choosing WPP for the $4.5 billion task of creating the integrated agency, 'Da Vinci.'Adage reports that Y&R chief marketing officer Mitch Caplan has been tapped to serve as acting CEO for the WPP Group transition team that will guide the creation of the 'Da Vinci' agency.
"Also sitting at the head of that team will be retired 40-year WPP veteran Bob Berenson, who has been named chairman of a group that will create a new agency of more than 1,000 staffers to handle a wide range of marketing services for the computer maker by March 1."
Also:
The New York Times reports that AstraZeneca's top-selling acid-reflux drugs Nexium and Prilosec do not increase heart risks, regulators concluded after a six-month review. The Food and Drug Administration released the findings yesterday after an analysis of 16 studies submitted by AstraZeneca, based in London. PRWeek recently wrote about AstraZeneca being in the last stages of an agency search for its respiratory franchise. The company heard pitches last week from multiple firms.
The US Consumer Product Safety Commission announced the voluntary recall of several holiday figurines sold at Home Depot stores. The recall involving approximately 64,000 Chinese-made figurines was initiated because the products' surface paint contains excessive levels of lead paint. The Home Depot just launched its first-ever social media campaign to drive gift sales during the holidays, as reported by PRWeek.
Who knew that Charmin restrooms in Times Square were environmentally-friendly? Stamped with the Environmental Protection Agency's new WaterSense label, the toilet needs one-half gallon less water than a standard toilet. The Charmin restrooms promotional campaign was covered by PRWeek in this week's issue.
Cbeyond was this week's Corporate Profile in PRWeek. The company issued a release announcing that last Tuesday's decision by the Federal Communications Commission to deny Verizon's request for relief from certain network sharing requirements means that Cbeyond will be able to move forward with its plans to enter markets like Boston, Philadelphia, New York and Pittsburgh over the next several years.
