Dell chooses head of 'Da Vinci'

PRWeek's cover story focused on Dell choosing WPP for the $4.5 billion task of creating the integrated agency, 'Da Vinci.'Adage reports that Y&R chief marketing officer Mitch Caplan has been tapped to serve as acting CEO for the WPP Group transition team that will guide the creation of the 'Da Vinci' agency.

by Irene Chang

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