No matter how you feel personally about Wal-Mart, you can't accuse them of making stupid mistakes.
Wait; what I meant to say, "You can accuse them of making stupid mistakes."
For a store that vets every single penny of supplier costs to make absolutely sure that they are squeezing each available fraction of a cent out of each product on the shelves, they sure can overlook some dumb things.
Like that time last year when it caused an uproar by selling T-shirts branded with a Nazi SS skull-and-crossbones emblem; you would think that the company would have learned something from that, right?
Or how about that time a few years ago when female employees filed the biggest class-action lawsuit ever against the company for gender discrimination? These are what some unfamiliar with the Wal-Mart Way might consider "learning experiences," specifically in the fields of clothing propriety and female equality.
Ha! That shows how much you know about the Wal-Mart Way! Because this week, a blogger shopping at a Wal-Mart in North Carolina came across perhaps the sickest item that has ever been legalized: a pair of pink junior panties that sport the slogan, "Who needs credit cards..." across the front.
That is correct: Your pre-teen daughter's sexuality would seem to be a moneymaker superior to American Express, according to Wal-Mart.
Perhaps this company should hire somebody to glance over products before they toss them out to the public. Maybe the PR department can do it. They all seem to be asleep.
PR Play Rating:
3. On the right track