Tech marketing must now play well to the 50-and-older crowd
At a recent AARP exposition, Nintendo set up a booth, displaying the many Wii games, such as tennis, popular with the 50-and-older demographic. The booth's presence reflects a real change in technology use and consumption by this age group.

Sign in to continue
Need to activate your subscription?
Domain/Group Subscriptions
Click here >>
Individual Subscriptions
Click here >>
Need to activate your Subscription
Company Wide Subscriptions
Click here >>
UK Individual Subscribers
Click here >>