5 brands that sunk

1 Sears Holdings
This year, the owner of the Sears and Kmart retail stores announced a 99% drop in third-quarter profits from $196 million to just $2 million year over year. It will certainly have to do better if it ever hopes to compete again with the likes of Wal-Mart and Target.

2 Mattel
While its stock price wasn't severely damaged by this year's toy recalls, the hit to its reputation is inevitable.

3 Ampd Mobile
One of the worst tech collapses since the dot bomb, the cell phone company filed for bankruptcy in June, letting a $360 million investment go to waste.

4 Britney Spears
Spears made such a mess of her life in 2007 that a judge awarded unemployed ex-husband K-Fed custody of their kids. Lowlights include: numerous panty-less exits from cars, a head shaving, and the infamous dead-in-the-eyes performance at the MTV Video Music Awards.

5 Citigroup
Getting caught up in the sub-prime fallout, it not only posted a $6.4 billion loss, but CEO Chuck Prince was forced to resign. It announced plans to lay off more than 40,000, and its stock continues to tumble.

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