Queen Elizabeth has stepped into the modern mainstream with the launch of a Royal Channel site on YouTube.
The site, www.youtube.com/theroyalchannel, provides archived footage from the Royal family, and will serve as an additional outlet for the queen's annual Christmas message, traditionally broadcast on TV. The message will also be podcast for the second consecutive year.
"I very much hope that this new medium will make my Christmas message more personal and direct," she said.
According to the Wall Street Journal, Brazil's Companhia Vale do Rio Doce, the world's second-largest mining company, recently launched a $50 million corporate branding campaign to spice up its personality on the global level. The company wants to be identified as “Vale” and intends to convey, via international ads and a new corporate logo, the message that it's a global player and a good corporate citizen, environmentally.
Carson Daly claims that his return to the airwaves was the result of an ultimatum. Daly told the LA Times, “‘It was, ‘Put a new show on Dec. 3 or 75 people are fired. What's your answer?'”
The New York Times comments on the impartiality of tabloid journalism following the Daily News' “Fire Isiah” rant.
…Wired's top 10 startups worth watching in 2008