Rogers & Cowan Joins with Social Site

NEW YORK: College Tonight, a recently launched interactive social networking and meet-up site targeting students and alumni, has tapped Rogers & Cowan as its AOR following an extensive search. Touted as the antidote to “anti-social sites,” the Web site is looking to the entertainment firm to publicize its continued national roll-out and provide more strategic planning. College Tonight embarked on a nine-month, nationwide campus tour last fall.

NEW YORK: College Tonight, a recently launched interactive social networking and meet-up site targeting students and alumni, has tapped Rogers & Cowan as its AOR following an extensive search. Touted as the antidote to “anti-social sites,” the Web site is looking to the entertainment firm to publicize its continued national roll-out and provide more strategic planning. College Tonight embarked on a nine-month, nationwide campus tour last fall.

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