Initially, the Philadelphia Daily News reported that Susan Rogers, director of special projects for the Mental Health Association of Southeastern Pennsylvania (the organization that put out the release) was "furious." However, when I spoke with her this morning, she said the following: "In short PR Newswire was extremely responsive and I want people to know that and they deserve credit for that responsiveness." In an e-mail that's posted here , Rogers goes into further detail about how responsive PRN was, including a waiver of the $295 fee and possible sensitivity training for its staff.
PRN wouldn't comment further, but in this case, it doesn't look like they have to. Here's a situation that could've caused them immeasurable damage, but they took control and made amends quickly. Certainly they were helped by Susan Rogers, who is publicizing her appreciation for PRN's response. But they acted fast to remove the offending staff member, making good on a bad situation.
Have you registered with us yet?
Register now to enjoy more articles and free email bulletinsRegister