COLUMBIA, SC: Collexis Holdings (CH), developer of search and knowledge discovery software, has joined Dell Health Care and Life Sciences (DHCLS) to create a social media network for the life sciences.
BioMedExperts launched on January 11 at the American Library Association's mid-winter meeting in Philadelphia. Any life science researcher who has been published in a peer-reviewed medical journal will appear on the site; 1.4 millions scientists are profiled from the onset. Members of the life science community can then log on to build their profile and invite friends.
CH will use its institutional relationships and an e-mail campaign, which will take place over the next few months, to engage the scientific community. The company will also use SEO and SEM to place BioMedExperts high on searches. Finally, there are plans to gather market feedback to help shape the site going forward.
"It's a social networking site for the life science researcher internationally, like LinkedIn or Facebook," said Steve Leicht, CH's COO. "One of the downsides to [social networking] is you usually can't get the entire community to participate. [With BioMedExperts,] even if they never log in, we have a robust profile, so users can potentially set up a collaboration. You can send an invite to join, but still see how to pick up the phone and get in contact with [someone]."
DHCLS provided the hardware and the platform on which the BioMedExperts site is built.
"How are people going to use it? No one really knows," said Scott Jenkins, director of sales for DHCLS. "We're combining solutions across platforms to find what they need."
"With the open access issues that are being faced in the marketplace and the cost of scholarly publishing, researchers are looking for new avenues to collaborate," said Darrell Gunter, EVP and CMO at CH. "This is a step [towards a] new research pattern."