Target's practice of participating only with “publications that reach [its] core guest,” has touched, offended, and spread throughout the blogosphere, reports The New York Times. When Amy Jussel, founder of ShapingYouth.org., complained to Target about the depiction of a woman in a new ad campaign, the retailer responded that they were unable to respond to the inquiry because they do not participate with nontraditional media outlets.
Jussel, as well as others in the arena, took it personally, lamenting Target's stance that apparently “bloggers don't count.”
The Deets is one of many blogs highlighting and reinforcing Jussel's concern. “While [Target's] brand is clearly phenomenal, things like this chip away at their mystique in a world where everyone - not just mainstream media - is a publisher.”
While Target does not plan on changing the ad that sparked the blog snub, Amy von Walter, spokeswoman for Target, said that Target “may review the policy and adjust it.”
Maybe the Target-rebuffed trade mags can help Jussel's cause by feigning a similar emotion from being slighted…
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