NEW YORK: Anastos Interactive Media (AIM), the online arm of Anastos: Television, has launched HotNewz.TV, an online interactive channel aimed at college students. The channel features news, personal advice, and direction on issues tailored to their generation.
The site, available at www.hotnewz.tv, debuted on large computer screens in the dining halls, campus centers, and other high-traffic areas of more than 250 colleges nationwide last month, in partnership with The University Network (TUN). Showcasing student-produced segments on anything from entertainment news to money matters, HotNewz.TV's online and interactive features also allow viewers to control how they watch programs and add shows into their own websites and blogs.
“It's been proven that college kids don't get their news and information from traditional news sources anymore – they're getting it from the Daily Show and the Colbert report,” said Alan Weiss, president of programming at AIM. “These are the next generation of leaders. They need to be informed, but in a hipper, edgier way.”
Working with New York's Dilenschneider Group, AIM reached out to student newspapers and journalism departments at many nationwide colleges late last fall to gain coverage for the show and recruits for the channel. The company plans on following those efforts with a high-profile, cross-country road trip to introduce more students to HotNewz.TV over the spring.
Also in the coming months, Anastos' president, Phillip Anastos, the son of Ernie Anastos, a veteran New York news anchor, will approach top PR agencies about pitching potential stories for the student channel – a prospect Weiss said will appeal to many of them.
“News aimed for this demographic, particularly in this day and age is very hard to do,” Weiss said. “When it's hard to get B rolls picked up already, it makes sense to reach out to our channel.”