NEW YORK: Major League Baseball (MLB) has hired Peppercom and its events division, Peppercommotions, to raise awareness about its authentication program, and create excitement for National Baseball Card Day.
For the former, Peppercom will be working to inform fans about the program's standards for genuine MLB memorabilia. MLB has authenticators on-hand at games to watch while bats, balls, and other items are being signed.
“It's a worthwhile program to educate consumers everywhere about what is a truly signed item,” said Ed Moed, managing partner at Peppercom. “There's a lot of confusion and forgeries,” said Moed.
For National Baseball Card Day, celebrated on March 29, the firm will be working to stimulate participation. On that day, parents, children, and other collectors will gather at hobby stores and other sites to trade cards. The celebration will be held the day before the opening night game between the Atlanta Braves and Washington Nationals.
“There's a lot of excitement going into the new season,” said Moed. “That will allow our programs to build that much quicker and brighter.”
Peppercommotions will handle the logistics of the nationwide events while Peppercom will be working on media relations.
Peppercom won the account in December 2007. The value of the contract was not disclosed.