An analysis of the nation's television from Thursday, January 31, through Sunday, February 3, found that the top 25 sound bites were shown 588 times. The most frequent included “very tough words to back up,” “as long as I've got the ring at the end of the day,” and “swallowed a healthy dose of the Bill Belichick Kool-Aid.”
The top 10 list of most used Super Bowl sound bites:
1. “very tough words to back up” – Randy Moss, regarding Plaxico Burress' guarantee of victory
2. “as long as I've got the ring at the end of the day” – Randy Moss
3. “swallowed a healthy dose of the Bill Belichick Kool-Aid” – ESPNews, on Randy Moss
4. “the pressure intensifies and the expectations heighten” – ESPN SportsCenter, on Eli Manning
5. “I'm still loving what I do” – Randy Moss
6. “I've never seen nobody criticized more as a professional athlete than him” – Antonio Pierce, on Eli Manning
7. “nothing has gotten in my way from going out there and making it happen” – Randy Moss
8. “Randy and I are a package deal” – Tom Brady
9. “he doesn't care about numbers come Sunday” – ESPNews, regarding Randy Moss
10. “he will make a huge impact” – Steve Young, regarding Randy Moss
The analysis was conducted by MME Research, Inc., and Upstream Analysis, based on the real-time Web-based TV monitoring provided by Critical Mention, Inc. More than 1.7 million minutes of broadcast air time was used in the Critical Mention search index to compile the report. In total, "Super Bowl" was mentioned more than 56,854 times.
Critical Mention's searchable broadcast monitoring platform also was able to track popular phrases unique to Super Bowl XLII, including “Big Blue,” “Patriot Nation” as well as individual terms. For example, there were 1,157 mentions of “spygate” and 2,108 mentions of “bootgate,” and “anklegate,” referring to Tom Brady's foot injury.