Big business news: Yahoo! has told Microsoft "No deal!" on the proposed $44.6 billion acquisition, citing the offer was too low. The New York Times has the scoop, including the rundown of PR representation:
Microsoft also hired outside public relations advisers, Joele Frank, Wilkinson Brimmer Katcher and Waggener Edstrom Worldwide. Yahoo has Abernathy-McGregor and Robinson, Lerer, Montgomery.
Check out our front story for further communications perspective on the deal.
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