NEW YORK: MultiVu made two announcements this week, both related to its video offerings. Yesterday, it launched a mobile video distribution service, giving users the ability to receive video content on PDAs, mobile phones, and other mobile devices. Today, it announced that customer video can now be made available on the 23-story Reuters digital billboard in Times Square.
“Now, more than ever, we have the opportunity to connect with audiences wherever they are and talk with them with messages that will resonate directly,” said Bev Yehuda, VP of products for MultiVu.
The Reuters Sign opportunity is an extension of a partnership that began in March 2007 when they began placing customer photos on the billboard.
The two options are intended to compliment one another, with video capabilities on both the small screen and the big screen. With 1.5 million people from across the US and around the world passing through the Times Square crossroads, it's a way to raise the MiltiVu profile.
Moreover, Yehuda sees the Reuters Sign capability as one that further blurs the line between advertising and PR.
“Traditionally, Times Square is an out-of-home advertising venue,” said Yehuda. “A lot of people are putting these sorts of tools in their PR mix. It can be part of the overall campaign. Web, mobile, [and other broadcast tools] are coming up more and more in order to reach the target audience more efficiently.”