LOS ANGELES: Showtime Networks has taken its 2008 Emmy campaign online, giving voting members of the Academy of Television Arts and Sciences (ATAS) an efficient, eco-friendly option while selecting shows for the coveted golden lady.
Beginning February 15 and continuing through the final August judging phases, ATAS members can log on to Showtime's micro-site and view complete seasons of already-aired original series, including Dexter and The L Word, as well as future series when they become available. The network has enlisted Brightcove, a full-screen, broadcast quality Internet TV platform, to deliver the shows online.
“We wanted to do something different this year, and this is good for the environment and our business,” said Richard Licata, executive vice president of corporate communications for Showtime. “This time of year, members get deluged with DVDs – this way members who travel or are generally busy can just log on and say ‘Let me catch up because I'm going to get a lot of it in May.”
Showtime also sent ATAS members three DVDs of series' select episodes, along with a brochure instructing them to log on to the password-protected site. Normally, the network sends out 20 DVDs of the shows to each member. Showtime is the first network to make entire seasons available online to Academy members.