Toshiba likely nailed the coffin for HD DVD today with the announcement that it would no longer develop, manufacture, and market HD DVD players and recorders. A spokesperson for the HD DVD Promotional group told PRWeek, “There's been no decision on the future of the HD DVD Promotional Group. That's something partner companies will discuss.” The Promotional Group is deferring to individual member companies, such as Microsoft, Paramount, Universal, and Toshiba, for further comment. “It’s not unusual for the individual companies to respond to news [about the group],” the spokesperson noted. "Each individual company has its own take on the decision."