Cision has released findings that show that advertisers who spent their millions for a 30-second slot during Super Bowl XLII (42 for the non-Romans in the house) got the media attention they hoped for. In total, there were 6,846 broadcast news stories about the ads in the weeks before and after game day, reaching more than 750 million viewers, above and beyond those who tuned in for the event. In 2004, when Cision began monitoring the ads, only 463 news stories were aired. Pepsi and Budweiser came out on top with 1,945 and 1,122 stories respectively. Cision's release here.