CHICAGO: Chase Card Services, the credit card division of JPMorgan Chase, has issued an RFP, PRWeek has learned.
Sources say the search is on for a firm to handle all PR responsibilities for the consumer card arm of the organization. Chase would neither confirm nor deny the existence of the RFP, stating that it is against their policy to comment on vendor negotiations.
Last month, Chase launched “Chase What Matters,” a new branding campaign that included four television ads, a new Web site, and extensive media outreach that brought together its card services, consumer banking, and other businesses.
Talking about the new advertising campaign, Sangeeta Prasad, SVP of advertising and branding for card services at JPMorgan Chase, told PRWeek in January, “The goal is to reach consumers and convince them that what matters to them matters to us, and demonstrate that through things we advertise and promote.”