GE again names Comstock CMO

FAIRFIELD, CT: Effective March 10, Beth Comstock will return to GE as senior vice president and chief marketing officer, a position she occupied from 2003 to 2005. In this role, Comstock will oversee marketing, sales, and communications, as well as develop cross-business digital initiatives and set up a network of external partners for GE in environmental technologies. Comstock most recently served as president of integrated media for NBC Universal.

FAIRFIELD, CT: Effective March 10, Beth Comstock will return to GE as senior vice president and chief marketing officer, a position she occupied from 2003 to 2005. In this role, Comstock will oversee marketing, sales, and communications, as well as develop cross-business digital initiatives and set up a network of external partners for GE in environmental technologies. Comstock most recently served as president of integrated media for NBC Universal.

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