Cheapflights.com taps Allison & Partners for new site

BOSTON: Travel search engine Cheapflights.com has selected Allison & Partners to handle PR for the launch of its newly designed Web site debuting this month. The firm will implement a strategic national campaign incorporating media relations, events, social networking, and guerrilla marketing for Boston-based Cheapflights.com. The objective is to raise visibility and reintroduce users to the new Cheapflights.com site. Allison & Partners won the business in a competitive review of several agencies. The account will be handled by team members based in the agency's San Francisco and New York offices.

BOSTON: Travel search engine Cheapflights.com has selected Allison & Partners to handle PR for the launch of its newly designed Web site debuting this month. The firm will implement a strategic national campaign incorporating media relations, events, social networking, and guerrilla marketing for Boston-based Cheapflights.com. The objective is to raise visibility and reintroduce users to the new Cheapflights.com site. Allison & Partners won the business in a competitive review of several agencies. The account will be handled by team members based in the agency's San Francisco and New York offices.

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