Polartec taps Simmons as marketing director

LAWRENCE, MA: Textile company Polartec has named Nate Simmons as its new director of marketing. Simmons will continue to serve as a partner at CO-based Backbone Media, and the agency will dedicate additional resources to manage the marketing and communications for the Polartec and Polarfleece family of brands.

LAWRENCE, MA: Textile company Polartec has named Nate Simmons as its new director of marketing. Simmons will continue to serve as a partner at CO-based Backbone Media, and the agency will dedicate additional resources to manage the marketing and communications for the Polartec and Polarfleece family of brands.

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