Edelman folds digital and online operations into one brand

NEW YORK: Edelman has merged its three digital businesses – Edelman Interactive Solutions (EIS), me2revolution, and Edelman Mobile – to create one global unit, Edelman Digital. The unit currently has more than 120 global staff members and expects to hire 30 more. The EIS brand will dissolve and the me2revolution brand will continue mostly as an internal operation. The new division launched its blog, EdelmanDigital.com, which will include multilingual input from Edelman staff around the world. It is also planning a full Web site and events for the coming months.

NEW YORK: Edelman has merged its three digital businesses – Edelman Interactive Solutions (EIS), me2revolution, and Edelman Mobile – to create one global unit, Edelman Digital. The unit currently has more than 120 global staff members and expects to hire 30 more. The EIS brand will dissolve and the me2revolution brand will continue mostly as an internal operation. The new division launched its blog, EdelmanDigital.com, which will include multilingual input from Edelman staff around the world. It is also planning a full Web site and events for the coming months.

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