CSR even when it's hard

The Yankees have not yet played their first game of the season at Yankee Stadium, so the Third Annual Community Outreach Seminar took advantage of...

The Yankees have not yet played their first game of the season at Yankee Stadium, so the Third Annual Community Outreach Seminar took advantage of the vacancy on March 5. The event was hosted by Entergy, an energy company that owns and operates power plants across the Northeast and parts of the South. The event brought together nearly 100 nonprofits from the New York region to talk about the issues facing nonprofits, particularly fundraising. Entergy is one of Burson-Marsteller's clients, and founding chairman Harold Burson spoke about PR and conducted a Q&A.


In New York, the company's Indian Point power plant has been particularly controversial. In light of September 11, critics have called the nuclear power plant, located 35 miles north of Manhattan, a potential terrorist target. The plant has been in the news the past few days because Entergy is looking to extend the plant's license and based on calls from the Nuclear Regulatory Commission (NRC) for an independent safety study.

All that said, Entergy says that it realizes the important role that they play in the community and expects debate. The company even credits the media with being fair in its coverage.

"We have a strong connection in those communities where we are heavily relied upon to provide electricity to meet the community's basic needs," said Jim Steets, communications manager at Entergy. "We find that the reporters have been professional and have approached the issues with an open mind. That's not to say that we haven't been unhappy with headlines that are meant to incite. But that's all right. We understand."

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