Spitzer needs the right communications plan

Gov. Eliot Spitzer (D-NY)'s crisis communications plan will be scrutinized now that he has admitted to using a high-class escort service, Emperor's Club VIP, allegedly as repeat patron, Client 9.

Gov. Eliot Spitzer (D-NY)'s crisis communications plan will be scrutinized now that he has admitted to using a high-class escort service, Emperor's Club VIP, allegedly as repeat patron, Client 9.

In a public statement, yesterday afternoon, Spitzer apologized "to the public, who I promised better," but still managed to qualify his request for forgiveness with the statement that "I don't believe politics in the long run is about individuals. It is about ideas and the public good and doing what is best for the state of New York."

Spitzer's statements admitted no guilt, unlike the current senator of Louisiana, David Vitter, who was also caught with ties to an escort service. Vitter sought absolution for his “very serious sin in my past for which I am, of course, completely responsible,” and his career continued.

For a former prosecutor, once best known for his Financial District witch hunts and zero tolerance stance on government misappropriations, staying put in the Governor's chair might be a hard sell. If prosecuted, legal commentators believe it will be because of who Spitzer is, rather than what he's done.

Though many call for Spitzer's resignation, and others wait for more information to come to light, Spitzer is currently keeping his position. Sen. Hillary Clinton, who once counted on Spitzer's endorsement, has taken it down from her Web site.

Last night, Fox News announced Spitzer would most likely resign by 7:00 pm at the State Senate, but sources were supposedly mixed up.

Also:

NBCU and Fox finally take off Hulu.com's beta-training wheels.

AOL dumps EVP Curt Viebranz.

Murdoch makes sure the media knows even he has standards.

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