Chrysler looks to boost its image

Chrysler's new vice chairman, James E. Press, announces he will look to utilize various internal and external communications techniques in an effort to improve Chrysler's image.

Chrysler's new vice chairman, James E. Press, announces he will look to utilize various internal and external communications techniques in an effort to improve Chrysler's image. The news comes a couple of months after Chrysler's announcement that it would be realigning its corporate communications department.

An article in The New York Times discusses his plans for the struggling company, which lost $1.6 billion last year. A 37-year veteran of Toyota, Press stresses that many changes are necessary in order for Chrysler to stay competitive in the industry.

His strategies for improving the brand include holding meetings with employees, replying to consumer e-mail messages, visiting dealerships, and attempting to quickly respond to changing consumer tastes.

“What the consumers are really interested in are the facts, the details, the bottom line,” Press said to The New York Times. “We're going to have a very effective product line that will do the talking for us.”

Also:

In an effort to protect its brand, the BBC sets guidelines regarding what its staff members are allowed to post on social networking sites like MySpace and Facebook.

The New York Times wonders, as did PRWeek, why wives stand by their disgraced politician husbands.

NASCAR driver Tony Stewart launched into a tirade against the quality of the Goodyear's products. An Atlanta Journal-Constitution article discusses whether this bad buzz will negatively affect Goodyear, who paid millions to be NASCAR's exclusive tire provider.

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