Southwest Airlines CEO Gary Kelly apologized to customers and safety regulators this morning in an interview with The Wall Street Journal, likely signaling the beginning of a communications effort to repair the company's image with consumers and other stakeholders.
His words come after the airline grounded 38 planes this week because it couldn't determine whether the aircraft had gone through appropriate safety inspection.
PRWeek profiled the airline's communications efforts just last month, detailing a team prepared to deal with any potential problems. Southwest's response will likely be measured against JetBlue's difficulty last year communication difficulties due to significant delays and cancellations.
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