Paterson making sure messaging is perfect

David A. Paterson, who will be sworn in today as New York's 55th governor following the sex scandal that ended Eliot Spitzer's tenure, has made sure to have a hand in all aspects of today's "swearing-in."

David A. Paterson, who will be sworn in today as New York's 55th governor following the sex scandal that ended Eliot Spitzer's tenure, has made sure to have a hand in all aspects of today's “swearing-in” (he insists on that term rather than the more celebratory “inauguration”). His public comments have centered on his desire to bring together the three branches of government for a ceremony that steers clear of a large, public spectacle. Paterson's comments will focus on restoring confidence and healing; his first task will be working on the state budget, which is due on April 1.

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Worldwide stock markets tumbled on the news that the Federal Reserve Bank had to offer a $30 billion line of credit to aid in the JPMorgan Chase takeover of credit crunched bank, Bear Stearns.

Skyy Spirits is one of eight “promotional partners” for the upcoming film version of the HBO series Sex and the City. All of the partners, which also include Coty fragrances and Mercedes-Benz USA, target women with their products. In exchange for appearances and mentions in the film they will market the film (due May 30) with events, ticket giveaways, and other promotions.

Bill Clinton took aim at Sen. Barack Obama in an interview with four college journalists in New Orleans on Sunday. The interview was taped for mtvU, a network reaching 750 college campuses. Clinton talked about Obama's acceptance of special-interest money, Sen. Hilary Clinton's experience, and the Bush administration's handling of the US economy.

New York magazine interviews former book publishing PR pro, Sloane Crosely, on her new book, I Was Told There'd Be Cake.

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