Kekst to provide comms services for Beazley Group clients

NEW YORK and CHICAGO: Liability insurance underwriter for the law firm industry Beazley Group has partnered with Kekst and Company to provide strategic communications services to clients facing reputational damage from malpractice lawsuits.

NEW YORK and CHICAGO: Liability insurance underwriter for the law firm industry Beazley Group has partnered with Kekst and Company to provide strategic communications services to clients facing reputational damage from malpractice lawsuits.

The relationship is part of Beazley's new approach to law firm risk management whereby it will partner with different specialists to minimize the monetary and credibility damage from high-profile claims. The details of the other specialist partners are still in the works, but they will address issues such as conflict management, data management, and fraud.

Kekst will work with clients to map strategy, identify key communicators within the firm, and deliver the firm's message.

“It's nothing new that major malpractice claims can have an effect on a firm's ability to compete,” said Tim Rowan, an underwriter in specialty lines at Beazley Group. “Law firm risk management has become a bigger issue [and] law firms have a lot of claims. The most serious of them can rise to the level of reputation risk management.”

Beazley approached Kekst because of its experience working with law firm clients on a variety of matters.

“Even if many law firms have embraced marketing and PR to promote their capabilities an specialized areas of expertise, at the end of the day, law firms depend on their credibility in the marketplace and trust of their clients, both of which can be severely damaged if a crisis emerges and isn't handled well,” said Kimberly Kriger, a partner at Kekst and Company.

Over the last decade, law firms have become larger in size and revenues, taking on an organizational structure that is more like a company.

“There's been a move to bring in non-lawyer professionals, such as CPAs, to manage the operational functions so the lawyers don't have to run the business,” said Rowan. “There's an increased awareness and appreciation of management techniques that weren't part of law firms in the past. Strategic communications is just one of those techniques.”

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