Grayling Global will be based in London, contain over 200 employees, and have about $35 million in fees.
Nigel Kennedy, group chief executive of Grayling, has been named Grayling Global CEO; Richard Wolff will serve as vice chairman of Grayling Global and managing director of US capital markets for Huntsworth.
The merger allows the two organizations to unite specialties and geographic span. Global, founded in 2002, has always focused on IR, public affairs, and corporate PR. Grayling, which has been around for about 20 years, has specialized in public affairs, corporate PR, and events management.
“These are well-developed practices in each company,” said Wolff. “From a geographic point of view, there's very little overlap. It's a positive situation for employees because there are no redundancies involved. We're pulling [the two subsidiaries] together to create a stronger entity.”
Another goal for the merger is increasing investor awareness in the US, which will also be under Wolff's purview. He says the company has “excellent fundamentals, good value stock” and other positive assets that should make it desirable to investors despite market volatility.
“We have a lot of pluses. The challenge is getting the word out,” said Wolff.
Huntsworth also has a number of other businesses, including Dorland Global, Huntsworth Health, and Trimedia Group.