Journalism by the people for the people

Last week, The Newsmarket hosted a panel discussion, "The Impact of User-Generated Content and Social Media on Marketing," with guest speakers Nic Fulton, chief scientist...

Last week, The Newsmarket hosted a panel discussion, "The Impact of User-Generated Content and Social Media on Marketing," with guest speakers Nic Fulton, chief scientist at Reuters media division, Vivian Schiller, SVP and GM for NYTimes.com, and Mitch Gelman, senior executive producer for CNN.com (Jeff Berman, the EVP of marketing and content at MySpace was slated to speak as well but couldn't make it).\\



The tone of the discussion seemed to be "For real! We love to hear from the peoples." Each outlet has various strategies and plans for accepting user-generated content and, more importantly, to use that content as a substantive part of their reporting. Gelman said CNN.com would be introducing a more integrated version of iReport today. Schiller said that Times People, an online community, would launch in six to eight weeks. (She also noted the spike in traffic when Times Select ended and the mere mention of its demise evoked applause from the 60 or so people gathered). And Fulton (who has a degree in quantum physics BTW) talked about Reuters' mobile journalism site, Reuters Mobile Journalism, which accepts materials from mobile camera phones.

Interestingly, trust, transparency, authenticity, and engagement came up quite a bit as well.... all hot PR topics. To win trust back Fulton even suggested that publications provide the raw notes that were used in the reporting process. Don't know how that would go over with the reporters but it's one to chew on.

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