Q&A: Elisa Steele

Elisa Steele, NetApp SVP of corporate marketing, discusses NetApp's new rebranding. She talks about why the old brand wasn't resonating with the company's strategic audience, the difference simplicity makes, and what research preceded the change.

Elisa Steele, NetApp SVP of corporate marketing, discusses NetApp's new rebranding. She talks about why the old brand wasn't resonating with the company's strategic audience, the difference simplicity makes, and what research preceded the change.

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