Michelin in review for North American consumer tire division

GREENVILLE, SC: Michelin is in the final stages of its search for a firm to oversee North American brand replacement passenger car tires, according to Lynn Mann, Michelin director of PR. Fifteen firms were invited to participate in the review, which began in January. Presently, there have been four rounds. The review is tentatively set to finish in April, with the winner starting work in early May. Cohn & Wolfe is the incumbent.

GREENVILLE, SC: Michelin is in the final stages of its search for a firm to oversee North American brand replacement passenger car tires, according to Lynn Mann, Michelin director of PR. Fifteen firms were invited to participate in the review, which began in January. Presently, there have been four rounds. The review is tentatively set to finish in April, with the winner starting work in early May. Cohn & Wolfe is the incumbent.

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