Starbucks gets serious about coffee

The rate at which communicators are embracing social networking as a useful corporate tool continues to amaze.

The rate at which communicators are embracing social networking as a useful corporate tool continues to amaze. Yesterday, Starbucks CEO Howard Schultz vowed to reverse the popular chain's slide into mediocrity with a bold and expensive strategy. The new plan includes investing in the pricey Clover coffee brewer and launching a social networking site for customers to share their ideas about the company. Some critics have blamed Starbucks' foray into food sales and flavored beverages for the company losing its focus on brewing good coffee. According the Seattle Times, the expensive new machines should hush these nay-sayers. "There are only a couple of hundred Clover machines in coffee shops and high-end personal kitchens worldwide,” Nosler told the paper. The retail price for the commercial machine, which requires plumbing and higher voltage than found in most kitchens, is $11,000, the Times reports.

Also:

Though users seem to have forgiven Facebook for the Beacon debacle, the startup presses forward with new privacy controls.

Kimberly-Clark is partnering with Meet Up to start a social networking site for Moms.

The trend towards reporting on the sex life of elected officials continues. The US National Archives released 11,000 diary pages from Hillary Clinton's days as First Lady. The first news story from the release? Hillary was in the White House during her husband's encounters with Monica Lewinsky.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.