McGinnis to head PR at Da Vinci

SAN FRANCISCO: Dell has hired Kelly McGinnis, former partner at Fleishman-Hillard, as PR head of its Da Vinci project, according to a source. The controversial agency's PR function will be based in San Francisco and will employee between 70 and 100 people. The agency has hired about half its PR team, the source noted. Other members of Da Vinci's PR team will be based in Austin, New York, and Miami. In addition, Dell plans expand its in-house PR presence in the Bay Area over time.

SAN FRANCISCO: Dell has hired Kelly McGinnis, former partner at Fleishman-Hillard, as PR head of its Da Vinci project, according to a source. The controversial agency's PR function will be based in San Francisco and will employee between 70 and 100 people. The agency has hired about half its PR team, the source noted. Other members of Da Vinci's PR team will be based in Austin, New York, and Miami. In addition, Dell plans expand its in-house PR presence in the Bay Area over time.

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