Recently, I spoke with Jevon Fark, PR manager for the business online services group, about the beta launch of their SaaS ("service as a software") for larger businesses. The intent is to offer customers the option to move the day-to-day management of minor tech problems to the Web, freeing the IT pro for more significant issues. From a communications standpoint, they want upgrade the IT pro's status.
"Microsoft believes that the IT worker in a business shouldn't spend his day doing routine patches and upgrades and fixes," said Fark. "We want to take the IT pro from being a janitor to a professor and being a software advocate in his own business."
Going forward, Fark described the PR function as "momentum" (building it, maintaining it, etc) and making sure Microsoft's partners know there's still a way for them to do business by customizing the SaaS offering. But Fark reiterated the emphasis on IT.
"It's a big sea change, what's happening with the way software is accessed and managed," he said. "Yes, this is very much focused towards IT pros."
Have you registered with us yet?
Register now to enjoy more articles and free email bulletinsRegister