The agency's Confianza marketing practice is leading
traditional and Web-based PR supporting the program, which targets
Hispanic-Americans with a radio and Internet presence.
The BBC selected GH after an RFP where the agency beat out
five other firms. There is no outgoing agency, said Karen Yates, marketing
manager, BBC marketing, communications, and audiences.
A core team of three members from GH's
Two senior members of BBC Mundo's editorial staff will
The BBC is using Hablas Espanol?, a part of its election coverage, to raise awareness of the diversity, economic power, and political influence of US Hispanics in Spanish-speaking countries, and to draw Hispanic-Americans to the project's Web site.