I think it is an excellent idea to stay in touch with former employees who leave a PR agency or any company on good terms and have been valuable staffers.
One good reason for this is that if they go to work for another organization and it does not work out for them, they will be more likely to contact you regarding returning to your company. Many of a company's most valuable employees are those coming back to work for them a second time.
In addition, if a communications staffer leaves an agency to work for a corporation in a similar capacity, this person could end up playing a part in getting your organization to be that company's PR firm. Even former employees who go from one PR agency to another can be a source of candidate referrals for their prior firm.
Keeping in touch with good former employees also increases your network of professionals within the industry. These valuable contacts can help keep you up to date on personnel changes and other developments in the communications field.
Jane Waldman is director of recruitment at Kaplow.
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