Visible Technologies names Blanc & Otus AOR

SAN FRANCISCO: Online brand monitoring company, Visible Technologies, has selected fellow WPP entity Blanc & Otus (B&O) as its AOR.

SAN FRANCISCO: Online brand monitoring company, Visible Technologies, has selected fellow WPP entity Blanc & Otus (B&O) as its AOR.

Visible Technologies, which is coming off a second round of investment last fall, is hoping to raise its profile in the marketplace, particularly among PR professionals and marketers who could potentially use their technology. To that end, B&O will also be using Visible Technologies with its own clients.

The company is also hoping to position itself as a thought leader based on content from it blog, VisInsights.com, which covers the digital marketplace.

“When they were founded [in 2003] they were on the leading edge of the metric movement,” said Brian Fuller, SVP of digital media and content creation at B&O. “Now everyone's talking about metrics. People are buying [other] tools and have [PR] strategies, but [aren't] seeing a return.”

Visible Technologies would not discuss the other firms that were in the running for their AOR slot. However, the company was looking for a firm beyond its immediate Seattle region that would have the ability to take their message nationwide and, possibly, internationally.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.