Five steps to create an e-mail pitch

Last fall, Wired editor-in-chief Chris Anderson posted an entry on his well-read blog, "The Long Tail," that informed the PR industry he was fed up with e-mail pitches deemed blatantly misdirected, poorly researched, or thinly veiled spam. In his frustration, Anderson publicized the e-mail addresses he felt associated with these poor pitches.

by Brian Lustig

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