California Milk Advisory Board selects Ketchum

SAN FRANCISCO: The California Milk Advisory Board (CMAB) has selected Ketchum as its PR agency. Ketchum will handle all communications activities including strategic planning, producer and trade communications, media relations, interactive marketing, research, and new media. Select Resources International managed the competitive agency search.

SAN FRANCISCO: The California Milk Advisory Board (CMAB) has selected Ketchum as its PR agency. Ketchum will handle all communications activities including strategic planning, producer and trade communications, media relations, interactive marketing, research, and new media. Select Resources International managed the competitive agency search.

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