Dream for Darfur turns to corporations

This past weekend, The New York Times Sunday Magazine ran a story about an organization, Dream for Darfur, that is turning its efforts to...

This past weekend, The New York Times Sunday Magazine ran a story about an organization, Dream for Darfur, that is turning its efforts to the upcoming Beijing Olympics. Interestingly, the nonprofit organization that is working to end the genocide in Darfur (the American government has publicly labeled is as such) is turning its attention to the corporate sponsors, who can exert pressure on the Chinese government, which supports the Sudanese government with oil purchases and weaponry sales.

Certainly, companies are gearing up for the Olympics with all sorts of PR initiatives to get their brand on this world stage sporting event. But there's been talk about how the Games would be affected by individuals and organizations who take issue with some of China's policies. This talk has been even louder since news of recent protests in Tibet. If you have a client that is planning on going to the Olympics, this story is a must-read.

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