TEKgroup finds journalists using audio and video files more

POMPANO BEACH, FL: The 2008 Online Newsroom Survey, conducted by TEKgroup International, found that journalists are increasingly using audio and video recordings within an organization’s online newsroom. Only 61% of journalists surveyed said that audio files were important on some level, but the results showed a 16% jump from last year. Importance of video files grew to 71%, a 15% increase. New to the survey were questions regarding the importance of accessing company background (97%), registering for media credentials (79%), and submitting an information-request form (88%). TEKgroup has conducted the survey since 2004. More than 400 journalists participated in the 44-question survey this year.

POMPANO BEACH, FL: The 2008 Online Newsroom Survey, conducted by TEKgroup International, found that journalists are increasingly using audio and video recordings within an organization’s online newsroom. Only 61% of journalists surveyed said that audio files were important on some level, but the results showed a 16% jump from last year. Importance of video files grew to 71%, a 15% increase. New to the survey were questions regarding the importance of accessing company background (97%), registering for media credentials (79%), and submitting an information-request form (88%). TEKgroup has conducted the survey since 2004. More than 400 journalists participated in the 44-question survey this year.

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