The game began about a month ago when 50 bloggers received packages with a poster and a clue that took them to the game's Web site. It combines online and offline play and calls for participants to collaborate.
McDonald's global chief marketing officer, Mary Dillon, describes its goal as “strengthening [its] bond with the global youth culture.” This is the first time McDonald's has sponsored a game, and it has been cautious to not make the branding too overt. The game continues through the closing ceremony of the actual Olympic games on August 24.
The financial overhaul proposed by Treasury Secretary Henry Paulson gets push back from lobbyists, credit unions, small banks, and others. One lobby group, The Financial Services Forum, is strategizing at a two-day summit taking place in Washington this month.
Sen. Barack Obama, stumping in Pennsylvania, shifts his oratory style.
Apple gets sued for not keeping its marketing promise of “millions of colors.”
Woody Allen has also filed a lawsuit; this one against clothier American Apparel, for the unauthorized use of his image.