If you bought three or more pairs of sneakers in the past year, you might be a natural-born leader, according to a new study from Mindset Media that was produced in conjunction with Nielsen's Online.
Mindset, an Internet ad network for brands, surveyed 7,500 people and found that people who purchase three or more pairs of athletic shoes per year are 61% more likely to have leadership qualities, such as decisiveness and assertiveness, regardless of age, income, or gender.
“The reason those [latter] factors are not in the equation is because the segmentation that we have on these 20 elements of personality are demographically neutral,” said Sarah Welch, COO and co-founder of Mindset.
The 20 elements of personality do not statistically change across the general population, nor has the company found demographics drive Mindset assignments.
“We are keenly interested in the correlation between personality characteristics and brands within categories of consumption," Welch said. "So we regularly run big surveys [internally]. This [sneaker study] was motivated by us and our interest in this category."
Past studies included findings that hybrid car owners are 78% more likely to be creative, in addition to open-minded, while people who pay off their credit cards each month are 33% more likely to be more premeditated in their actions, as well as horrible braggarts about their spending habits.