The 2008 tour will include 14 stops, nearly twice as many as in 2007. Chopper College, a Chicago area motorcycle training school will again be involved through conducting demonstrations and discussing safety issues at various tour stops. They will also be building a custom chopper on-stage at six of the tour stops.
The tour is mainly being promoted to the motorcycle community by word-of-mouth, but also through allstategarage.com, according to Justin Nicolette, account supervisor at Taylor.
Last week PRWeek reported on the The Food and Drug Administration's forthcoming communications regarding their investigation into the Heparin contamination. The New York Times recently said that the Heparin scare “has eliminated any doubt that, here and abroad, regulatory agencies overseeing the safety of medicine are overwhelmed in a global economy where supply chains are long and opaque, and often involve many manufacturers.” Due to the current anxiety over imported medicine caused by the Heparin investigation, the FDA has acknowledged they need to do better work internationally in order to perform better in the United States. Additionally, tobacco company Reynolds American is targeting the FDA's supposed weakness in its new campaign designed to prevent the FDA from gaining power to regulate the tobacco industry. As stated in The Times, “The company has begun an advertising campaign that includes a television commercial using a comic plate-spinning routine to illustrate its point- that the F.D.A. is overwhelmed and already unable to properly oversee its core mission of ensuring food and drug safety. So why, the ads ask, should Congress add more to its plate?”
PRWeek reported on techniques being used by large food manufacturers to market their organic and “green” brands, noting that “consumers might be surprised to learn the number of organic brands thriving on images of family farms and small-town living that are actually owned by the major food manufacturers.” The March 21 article mentions the pressure on these companies to be transparent and upfront about the links between the brands and the larger food manufacturers that own them. An April 1 AdWeek article discusses Wal-Mart's new environmental sustainability campaign which will include the release of a new private line of organic, Rainforest Alliance, and fair trade certified coffee that will be sold under the Sam's Choice brand.