Allstate Mobile Garage Tour kicks off for second year

In August PRWeek reported on the 2007 Allstate Mobile Garage Tour, a traveling station designed to inform and educate motorcycle riders of the latest information relating to motorcycle safety, design and insurance. Allstate kicked off its 2008 Mobile Garage Tour in February.

In August PRWeek reported on the 2007 Allstate Mobile Garage Tour, a traveling station designed to inform and educate motorcycle riders of the latest information relating to motorcycle safety, design and insurance. Allstate kicked off its 2008 Mobile Garage Tour in February. The tour will visit motorcycle rallies throughout the year, largely serving the same purpose as last year.

The 2008 tour will include 14 stops, nearly twice as many as in 2007. Chopper College, a Chicago area motorcycle training school will again be involved through conducting demonstrations and discussing safety issues at various tour stops. They will also be building a custom chopper on-stage at six of the tour stops.

The tour is mainly being promoted to the motorcycle community by word-of-mouth, but also through allstategarage.com, according to Justin Nicolette, account supervisor at Taylor.


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