OpenSkies selects Sloane

PARIS and NEW YORK: OpenSkies, the new transatlantic airline from British Airways, has selected Sloane & Company to provide strategic communications services. Pending regulatory approval, the airline plans to launch its inaugural service from Paris to New York this summer. There will be other continental Europe-New York routes during the following 12 months. Sloane will help create the brand and raise awareness of its premium offerings, which focus on personalization, comfort, and intimacy,targeting market niches such as fashion, retail, and financial services in the US and Europe.

PARIS and NEW YORK: OpenSkies, the new transatlantic airline from British Airways, has selected Sloane & Company to provide strategic communications services. Pending regulatory approval, the airline plans to launch its inaugural service from Paris to New York this summer. There will be other continental Europe-New York routes during the following 12 months. Sloane will help create the brand and raise awareness of its premium offerings, which focus on personalization, comfort, and intimacy,targeting market niches such as fashion, retail, and financial services in the US and Europe.

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