Here's yet another branding accolade for consumer darling Apple. A survey released this week by brandchannel.com says Apple has the biggest impact on consumers, while Microsoft is most in need for a rebranding. The 2008 Brandjunkie survey also revealed some quirky findings, like Apple, Virgin, Google, Coca-Cola, and Nike are the top brands to sit next to at a dinner party for the sex appeal, intelligence, sense of humor, and celebrity status each possesses. When asked which brand would most revolutionize the branding industry, respondents put "doesn't exist yet" in the top three with Apple and Google. To read about the brands people want to argue with or can't live without click here.
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