Matrix promotes Barrera

NEW YORK: Hair care company Matrix promoted director of integrated communications Vivianna Barrera to senior director of integrated communications, effective March 31. In her new position, Barrera will handle all print and online media, public relations, Internet initiatives, celebrity sponsorships, and integrated events. Barrera, who has been with Matrix since 2000, will report to Michele Johnson, SVP of Matrix US marketing.

NEW YORK: Hair care company Matrix promoted director of integrated communications Vivianna Barrera to senior director of integrated communications, effective March 31. In her new position, Barrera will handle all print and online media, public relations, Internet initiatives, celebrity sponsorships, and integrated events. Barrera, who has been with Matrix since 2000, will report to Michele Johnson, SVP of Matrix US marketing.

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