W2 Group hires Mate Converse as CFO

WALTHAM, MA: W2 Group, a marketing services company, appointed Mary T. "Mate" Converse to the newly-added position of CFO, effective immediately. Previously the vice president of corporate finance and treasurer at Keane, Converse will handle all financial operations, strategic business planning, and evaluating and finalizing acquisitions and investments for W2 Group, which focuses on helping CMOs learn to be community builders.

WALTHAM, MA: W2 Group, a marketing services company, appointed Mary T. "Mate" Converse to the newly-added position of CFO, effective immediately. Previously the vice president of corporate finance and treasurer at Keane, Converse will handle all financial operations, strategic business planning, and evaluating and finalizing acquisitions and investments for W2 Group, which focuses on helping CMOs learn to be community builders.

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